According to the TripAdvisor and TripBarometer survey, holidays aren’t the time to unplug anymore, with almost 9 out 10 global travellers using mobile devices on holiday.
A whopping 87% of travellers globally reported using their smartphone while on holiday; 44% used a tablet.
“Travellers’ reliance on mobile devices and social media is consistent with the trends we’re seeing at TripAdvisor” said Marc Charron, President for TripAdvisor.
However, the study also reveals there is a disconnection between what travellers want and what hoteliers currently offer. Close to a third of hoteliers (31% globally and 26% in Australia) don’t do anything to reach mobile users.
The good news is that more than half (53%) of hoteliers have plans to increase their mobile offering in 2014.
For example, Marriott Hotels is now offering mobile check-in in 19 countries worldwide including five Asia-Pacific markets, expecting to complete the full global rollout at all 500 hotels, including check-out functionality, in the first half of 2014. Check their App out here.